Demo video: Facebook Social Marketing
Overview
Facebook Social Marketing helps you manage Facebook content directly from the Social Marketing app. This module allows you to create, preview, publish posts, as well as monitor interactions and respond to messages and comments without leaving the system.
Key Features
- Facebook Content Management
- Manage all Facebook content in an intuitive interface.
- Content Creation Tools
- Attach files, preview and publish posts.
- Post Progress Tracking
- Manage post status (Draft, Confirmed, Canceled) and assignees.
- Content Editing and Interaction
- Edit, share, delete posts directly in the app.
- Reply to, delete, hide comments.
- Receive and respond to Facebook messages directly.
- Data Synchronization
- Sync posts and notifications from Facebook into the system.
Benefits
- Time Saving
- Help manage Facebook content quickly and efficiently.
- Enhanced Interaction Performance
- Support message and comment responses within the system.
- Strict Content Control
- Synchronize and control content on a single platform.
- Reduced Risk of Loss of Control
- Help businesses maintain accurate and consistent content.
Target Users
- Businesses Using Facebook
- Suitable for businesses wanting to promote their brand.
- Marketing Teams
- Optimize social media content management.
- Campaign Managers
- Track Facebook campaign effectiveness more easily.
Note
You need to verify access permissions on Facebook before using this module, including:
- pages_show_list
- pages_read_engagement
- pages_manage_posts
- pages_read_user_content
- pages_manage_engagement
- pages_manage_metadata
- pages_messaging (optional)
Supported Editions
- Community Edition
Installation
- Navigate to Apps.
- Search with keyword viin_social_facebook.
- Press Install.
Instruction
Instruction video: Facebook Social Marketing
Concepts
- Social marketing: also known as social media marketing, is a form of advertising through the creation and sharing of content on the social networks.
- Social networks: a website or an online platform, with many features that help connect people.
- Article: content need to be posted.
- Post: content are posted on social networks.
Usages
1. Integrate the Social Marketing app with Facebook
- Step 1: connect API with Facebook.
You need to access Facebook Developer to connect API.
- Step 2: connect the Facebook pages with the Social Marketing app.
Once you've finished connecting to API, you can link the specific Facebook pages you need to manage.
2. Create articles on social media
- Step 1: create an article.
- Step 2: confirm articles.
- Step 3: post confirmed articles.
- Step 4: see the list of posts.
3. Manage posts on social media
To see interactions, users visit each post. In addition, there are several operations to manage posts such as: synchronizing posts, synchronizing pages, updating social posts, and deleting posts.
4. Manage user interactions
You can view all user interaction notifications in posts by navigating to Social Marketing ‣ Notice.
In addition, you can also manage messages from the Facebook page. Navigate to the page you manage, select Get message to update the messages sent by users from the Facebook page.
You navigate to the Discuss app to see messages from the Facebook page.
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